About

Sushant Krishnan is a product manager with a strong background in frontend engineering. He is a computer science graduate from NIT Jaipur and has three years of experience in product management across various domains. He is currently pursuing an MBA from the Indian School of Business and has expertise in product management, ad-tech, stakeholder management, and cross-functional team leadership. Sushant has worked on a range of problems, from short-term tactical sales to long-term bets such as building the SearchSenze search bidding platform at Blinkit. He has also worked on ambiguous problems such as improving new user conversion to more data-driven ones such as determining a platform pricing strategy. His expertise includes native Android, Java, Kotlin, React Native, and REST framework. Currently working as a product manager at Grofers, Sushant has been instrumental in driving the growth of the company's ad-tech business. He identified a $5M+ opportunity to monetize search keywords on the Grofers platform and built the SearchSenze search bidding platform in-house, which went live in May 2020. He also created multiple assets for digital ad space such as Sponsored Brands and Sponsored Display Banners to grow the Ad-Tech business. Sushant has also worked on data standardization for visibility assets and led product development for the monetization of brand sampling. In addition, Sushant has worked on a new loyalty program called Grofers Gold and handled day-to-day execution of COVID response including Token System, Slot Charges, and communicating predictable delivery times to customers. He has also led the effort to create data pipelines to measure the impact of BTL activities to improve the efficiency of marketing spend. Sushant conceptualized an iterative approach to automate pricing on the platform to maximize gross margin. Sushant has also worked at Grofers as an Associate Product Manager and Software Engineer. As an Associate Product Manager, he scaled the referrals program, increased new users from referrals by 2.5X in 4 months, and simultaneously decreased the Customer Acquisition Cost by 40%. He also conceptualized and validated a new program that acquires 40% additional users at 25% of the acquisition cost of Digital Marketing. As a Software Engineer, he led the re-architecture of the Grofers app to MVP and worked on post-checkout revamp, SBC membership program, Grand Orange Bag Days, amongst other features. Sushant has a Bachelor of Engineering degree in Computer Engineering from MNIT and is expected to