About

Sushmitha A is an accomplished Advertising Success Team member at Amazon with over 4 years of relevant experience. She is responsible for managing sponsored ads for advertisers on Amazon, increasing Ad ASIN penetration, brand ad-products acquisition, and effectively engaging with advertisers as a Key Account Manager. Sushmitha has a wealth of experience in account management, campaign optimization, brand building, ecommerce, and advertising sales. Before joining Amazon, Sushmitha worked as a Key Accounts Manager at ElevateX, a leading luxury boutique brands store with exclusive high-end furniture. She was part of the launch of ElevateX and gained experience in both back-end and front-end processes. Sushmitha successfully completed her MBA from IBS-Pune with a 9.1 CGPA. During her MBA program, she completed a 3-month internship at AMUL where she gained real-time experience in the field and worked on the project 'Market Penetration of AMUL fresh milk products.' Sushmitha has a Bachelor of Engineering degree in Medical Electronics from Dayananda Sagar College of Engineering, Bangalore. She worked at Cognizant Technology Solutions, Chennai, for 4 months as a Programmer Analyst Trainee, where she was assigned as a Batch Leader and gained exposure to leading a team and being an effective team player. At Amazon, Sushmitha has been instrumental in achieving the Adoption rate goal for the team, analyzing data and charting out areas of improvement for the team, and leading the reduction of the missed opportunity initiative for Adoption rate goal. She has also aided in the creation of stores, posts, and video campaigns for brands on Amazon.com/Amazon.eu and analyzed keyword/ASIN performance from various reports generated by multiple tools to each advertiser and collect customer feedback. Sushmitha has mentored multiple newly hired Account Managers through knowledge transfer sessions to help in their ramp-up program. Sushmitha's education includes a Master of Business Administration from IBS-Pune, a Bachelor of Engineering in Medical Electronics from Dayananda Sagar College of Engineering, Bangalore, and Pre-University from Mount Carmel College, Bangalore. She is proficient in both Frontend and Backend technologies.