About

Susmita Mukherjee is a Data Science Consultant at ZS, with over 6 years of relevant experience in the field. She is a skilled data scientist who empowers Fortune 500 companies to make informed decisions by leveraging analytics as a tool to scale processes and decisions faster and more efficiently. Prior to joining ZS, Susmita worked as a Data Scientist at Mu Sigma, where she solved complex business problems and helped multiple Fortune 500 organizations make data-driven decisions in a suitable and cost-effective manner. Her key projects included Marketing Mix Modelling, Automation of Marketing Mix Model, and Customer Churn Analysis. She worked directly with the senior director of commercial analytics team of a fortune 50 company to conduct a market mix modeling exercise across multiple geographies in the span of 4 months. She executed linear optimization exercises to find out the optimal mix allocation of resources to various marketing avenues with respect to the ROIs associated with them to maximize revenue & profit. Finally, she produced an interactive RShiny visualization to ensure maximum consumption of analysis through the relevant stakeholders. At Mu Sigma, Susmita also played a major role in an automation project of operationalizing Marketing Mix Model in the client’s environment. Her responsibilities included data-lake schema designing, creation of automated data-engineering scripts, parallel executable model codes for various country-brand-year combinations, automated report generation, and R-Shiny simulator. The project provided her with immense exposure to Microsoft Azure Data-lake, designing workflows, experience working on client’s R studio server, and awareness of the technical pre-requisites and resources required for the same. Susmita has also worked as an Application Developer-Java.Spring at IBM, where she worked on key projects such as Payment gateway interface and Payment Modification Component. Her responsibilities included gathering requirements from the client, evaluating those real-time scenarios, accommodating those requirements through development skills, and delivering a quality solution within the defined timelines. Susmita holds an Engineer’s Degree in Information Technology from Dr. B.C. Roy Engineering College, Durgapur, which she completed in 2016. She is skilled in Data Science, Research Science, Java, Spring, and Azure.