About

Swapnanil Saha is a seasoned Software Development Engineer (SDE) with over 6 years of relevant experience in the Ad Tech industry. Currently serving as a Senior SDE at Media.net, he is focused on delivering simple, effective, and scalable solutions for the internet of ads. Swapnanil has a proven track record of building scalable systems from the ground up and ensuring they run smoothly with minimum or no downtime. He has worked with multiple startups and developed their primary products. Swapnanil's expertise lies in the Programmatic Supply Chain, and he has a deep understanding of Conversion tracking, Integrated DMPs, and built targeting features around them. He has also created a custom in-memory computing module to reduce the complexity of set operations, along with first-party advertiser data-driven targeting features and Cookie Syncing. Before joining Media.net, Swapnanil worked as an Operations Engineer at Directi, where he built a custom Redis metrics collection API and over it a UI to visualize the logs and interface with the Redis instances. He also productized Kong API Gateway. Swapnanil is also a Co-founder of Ransphire, a website that helps users make better choices, from choosing which mobile to buy to which holiday spot to visit to which concert to attend to which books to read. Swapnanil holds a Bachelor of Engineering (B.E.) degree in Computer Science and Engineering from Birla Institute of Technology. He also completed his schooling from Kendriya Vidyalaya Ballygunge, Kolkata, where he studied Science. Swapnanil's technical expertise includes Software Engineering, .NET, Redis, UI, Java, and AngularJS. He is a results-driven individual who can work well under pressure and is passionate about delivering high-quality results.