About

Swati Soni is a Senior Product Manager with over 7 years of experience in software, product, process, and marketing automation and analytics. She is a product, digital automation, and analytics evangelist with a unique skill set that she seeks to leverage to grow customers and revenue in a leading organization. Currently, she is working with Freightwalla as a Senior Product Manager. Swati has a proven track record of delivering successful products and growth hacking. She has worked with antrepriz (eka) as a core team member, where she played a key role in growth hacking EKA's way from development to growth stage in the PLC. She has also worked with Gwynnie Bee as a Product Manager - Growth, where she was responsible for product ownership for the Android app, customer acquisition, and SEO. She developed product roadmaps with business justifications, KPIs and metrics dashboard for Android/iOS app and SEO keyword analysis, on-page SEO and benchmark SEO link building efforts, continuous feature delivery with agile development, conversion rate optimization for acquisition/subscription funnel, process improvement leading to faster releases, and improved retention via increased engagement in the Android app. Swati has a Master of Business Administration (MBA) degree in Marketing and Finance from the Indian Institute of Management, Lucknow, and a Bachelor of Technology (BTech) degree in Electronics and Communications Engineering from the National Institute of Technology Calicut. She has a tech stack that includes product management, Android, QA, SQL, iOS, search, test, mobile, and infra. With 9.54 years of relevant experience, Swati is a highly skilled and experienced Senior Product Manager with a passion for digital automation and analytics. She is an excellent communicator with a proven ability to lead cross-functional teams and deliver results. Swati is always looking for new challenges and opportunities to grow and develop her skills.