About

Thiyagu ATR is an accomplished Omni-Channel CRM & Loyalty Specialist with over 10 years of experience in content and database direct marketing for leading enterprises in various industries such as Travel, Retail, E-Commerce, and Finance. He is a self-motivated and ambitious professional with expertise in managing end-to-end CRM operations and executing highly scalable hyper-personalized cross-channel Email, SMS, and Mobile App customer journeys in a data-driven agile methodology to maximize customer engagement and retention. Thiyagu is an excellent cross-functional team player who leads end-to-end digital transformation initiatives for enterprise organizations in adopting modern marketing practices and techniques to provide a unified multichannel seamless customer experience. He has a proven track record of achieving business/operational KPIs and has handled Customer Service and Partnership teams to manage the overall day-to-day operations, define & monitor key metrics for various areas, and formulate SOP to improve Customer Experience (CX) & Customer Satisfaction. Thiyagu has technical expertise in SQL, Python, JavaScript, HTML/CSS, and has domain expertise in Digital Marketing, Database, CRM, Loyalty, Mobile Marketing, and Product analytics. He is currently working as a Technology Manager - CRM & Loyalty at Free Now, where he is responsible for CRM, Automation, Campaign Analysis, Strategic Innovations, and Product Management. In the past, Thiyagu has worked as Manager - Loyalty & CRM at Landmark Group, where he was responsible for developing an integrated one face to the customer strategy across all channels and touchpoints, seamless program integration that creates a consistent and enjoyable customer experience regardless of how the customer engages with the brand across any channel. He has also worked as a Project Lead - Customer Experience (CX) at Lister Technologies, where he demonstrated campaign management experience in organizing, planning, and executing large-scale marketing projects from conception through implementation and evaluation. Thiyagu holds a Bachelor of Engineering (B.E.) degree in Electrical, Electronics, and Communications Engineering from Anna University and completed his HSC from Govt. Hr. Sec. School, Madanur. He has a tech stack that includes Mobile, SQL, Product Manager, Python, Javascript, Test, and Integration.