About

Tista Choudhary is a dynamic and accomplished marketing professional with over 4 years of experience in brand management, team building, and online marketing strategies. She is currently the Vice President of Brand Management at minance, where she manages a 5-member marketing team and oversees the implementation of data analytics, effective collaboration, and online marketing plans with SEO, social media, and viral video campaign strategies. Tista is skilled in driving customer engagement and generating leads while building brand awareness through internal and external marketing campaigns and programs. Tista's expertise in integrated marketing solutions is evident from her experience in placing products in the FCB grid and implementing viral video campaigns, social media promotions, and PR. She has also monitored the results via Google Analytics and Facebook insights, creating a feedback loop that helps create sustainable processes that can be scaled according to all products/services and business requirements. Tista's focus on creating as many brand advocates as possible has led to increased viewer engagement on social media through opinion polls, thought-provoking posts, and live sessions with the CEO. Prior to joining minance, Tista worked as a Business Analyst Intern at Symantec, where she synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes. She also prepared business overview reports, reviewed files and records, and created workflow diagrams and Gantt charts to clearly demonstrate processes and timelines. Tista has also worked as a Sales Engineer at Webyog, where she was responsible for international B2B tech sales in regions such as Australia, Middle East, Europe, and Africa. Tista holds an MBA in Marketing and Finance from Symbiosis Institute of Management Studies and a Bachelor of Technology in Electrical and Electronics Engineering from Manipal Institute of Technology. She has also attended Army Public Schools in Kolkata, Srinagar, and New Delhi. Tista is skilled in Big Data and MySQL and is always eager to learn and grow in her field. She is humbled by recent experiences in life and excited to work at an inclusive, productive, process-oriented organization where growth comes organically.