About

Tripti A. is a seasoned business strategist, digital marketer, and brand builder with over 16 years of experience in startups across education, travel, e-commerce, and MarTech consulting. She is a co-founder of DIY.org, a social learning platform that has won several awards, including the Best App for Kids and Best Learning Website at the Kidscreen Awards 2022 and the Drivers of Digital Awards 2021. Tripti has also been listed among the Top 50 Rising Women in Tech 2021 by Technode. As a hands-on operator, Tripti has built and worked in startups in both B2C and B2B spaces, helping founders with GTM, growth strategies, and business differentiators. She is a hustler, brand builder, lifelong learner, and spiritual being with a keen eye for detail and an aesthetically inclined personality. Tripti is an adventure enthusiast, travel addict, and world traveler who loves to explore new cultures and experiences. In addition to her entrepreneurial ventures, Tripti has also worked as a CBO/CMO On Demand, helping startups with their growth strategies and business differentiators. She has previously co-founded KYT Travel, a top travel services platform catering to international travelers for one-click service for visa, forex, insurance, and on-ground support. Tripti raised a pre-seed round of USD 2.5 million dollars from Surge Sequoia to revolutionize the age-old travel agent business in India. She scaled the team to 30+ members, ranging from tech, product, marketing, customer support, and operations to launch an MVP in just six months. Tripti has a strong educational background, having completed an Executive General Management Program from the Indian Institute of Management, Bangalore, and a degree in Electrical and Computer Engineering from the University of Waterloo. She is a culture builder and champion, with a proven track record of building recognized and loved brands across top-tier countries, including the US, UK, Canada, and Australia. Tripti has been featured in several articles, panels, and podcasts discussing topics such as travel, education, parenting, startups, marketing technologies, and customer experience.