About

Tushar Gulabani is a seasoned sales and marketing professional with over 5.5 years of experience in the FMCD/FMCG industry. Currently, he is working as a Customer Marketing Manager at Britannia Industries Limited, where he is responsible for revenue, growth, demand planning, business development, and profitability for Modern Trade and E-com channels for major brands of Britannia. Tushar handles a portfolio of brands, including Marie Gold, Nutri Choice, 50-50, Little Hearts, Milk Bikis, and Tiger, with a total annual turnover of 700 crores+. He drives categories through joint brand-channel strategies, shopper insights, and retail opportunities and designs and executes GTM strategies for new launches and key brands. Tushar is responsible for A&SP, spends management, GM, NOI for his set of categories, and brand management, including products, pricing, placement, and promotions to drive brands based on gaps, opportunities, and levers. He assesses opportunities for new assortment, develops and launches packs to drive growth and market share. Before joining Britannia, Tushar worked at VIP Industries as a Key Account Manager and Channel Manager for Modern Trade. As a Key Account Manager, he was accountable for developing, maximizing, and maintaining long-term relationships with potential and existing clients to enhance company sales, meet top-line and bottom-line sales budgets, and achieve budgeted growth year on year. Tushar handled clients such as Big Bazaar, Hypercity, Metro Wholesale, WH Smith, and CP Wholesale and brands such as VIP, Skybags, and Aristocrat. As a Channel Manager, he handled the entire Hyper and DPT channels in Pune, Rest of Maharashtra, and Goa, including chains such as Big Bazaar, Dmart, Rel Smart, Rel cash n carry, Rel footprint, Walmart, Vishal, Arvind megamart, Star Bazaar, Hypercity, Brand Factory, and Max. Tushar ensured secondary and primary growth, achieved budgeted numbers, increased market share year on year, and drove business through BTL activities and atriums to capture non-luggage buying customers. Tushar holds an MBA in Marketing from the Institute of Management Technology, Ghaziabad, and an Engineer's Degree in Electronics and Communications Engineering from Jaypee Institute of Information Technology. He also completed an Exchange Program in Marketing from Neoma Business School. Tushar's relevant experience in sales and marketing spans over 10