About

Uday Kumar is a Senior Manager in Marketing Operations with over 10 years of experience in the field. He is a skilled strategist who drives organizational objectives and specializes in SEO, SEM, SMM, HubSpot CRM, Marketing Automation, Analytics, Reports, and CRO. Uday's journey towards excellence began during his undergraduate studies when he realized that one can never be the best marketer. He believes that the journey towards excellence is ongoing, and with each passing time, there is something new to learn that fuels his inner desire to learn even more. Currently, Uday is a Marketing Operations Manager at apty where he works closely with marketing and sales stakeholders to get their business requirements done. He has created custom dashboards for marketing and sales teams with custom reports for making crucial decisions in the business. He is responsible for the lead/contacts/deal movement in different stages of CRM like from lead to closed won/ closed lost. He is also the single POC for HubSpot CRM in the marketing team. Uday is passionate about driving business outcomes and understands that having skills is one thing, but driving business outcomes is another. He focuses on understanding the requirements of the stakeholders involved and planning how to achieve it with minimum hindrance and generate maximum ROI. Uday's experience ranges from website development to Sr. Marketing Operations Specialist. He understands SEO, SEM, Social Media Marketing, Marketing Automation, Integration, Lead analysis, Projections, Reports, and CRO. He is responsible for anything that occurs in the internet realm, and he enjoys managing the challenges that come with it. Uday has previously worked at Goodera and Hotelogix as a Marketing Associate and UI Developer - Marketing, respectively. He has a Bachelor of Technology degree in Electrical, Electronics and Communications Engineering from Vemu Institute of Technology, Chittoor. Uday's tech stack includes Salesforce, Integration, Web, UI, Test, and Backend.