About

Udayaditya D. is a highly skilled and experienced Director of Product and Growth at ofbusiness, with a total of 7.95 years of relevant experience. He is a talented product manager and growth marketer with a proven track record of building and launching successful B2B products. In his current role, Udayaditya is responsible for driving the product and growth strategy at ofbusiness, a leading Indian fintech company that provides working capital loans to SMEs. He has previously worked as a Senior Manager of Product and Growth at the same company, where he was responsible for developing and launching the Oasys and Oxyzo platforms, which are used for fulfilment and loan management respectively. Udayaditya is a highly skilled and experienced product manager who is adept at prioritizing and launching features bi-weekly for both platforms. He is also highly skilled in designing user flows and driving development end-to-end across all modules in both platforms. He has collaborated with different cross-functional teams, including sales, finance, supplier-operations, fulfilment and logistics, design, development, and testing, to prioritize and implement use cases and features. Udayaditya has achieved multiple automation projects, including Oasys and Oxyzo platform integration flow and underwriting automation. He has also integrated new loan products into the Oxyzo system and designed and drove the development of a highly customizable channel financing module. Apart from his role at ofbusiness, Udayaditya has also worked as a Growth Manager and Digital Marketing Head at BidAssist, where he led efforts for customer acquisitions and organic revenue generation. He achieved a 10x growth in acquisitions and a 50x growth in daily user count, as well as a 50% MoM growth in organic revenue generation. Udayaditya holds an MBA from the Faculty of Management Studies at the University of Delhi and a Bachelor of Technology in Computer Science from Ajay Kumar Garg Engineering College. He also completed his Senior Secondary education at Dr. Virendra Swarup Public School. His tech stack includes expertise in product management, search, and integration.