About

Ulkrisht Sidharthan is a highly experienced Senior Marketing Manager at ICICI Bank with almost a decade of experience in the banking and finance industry. With a Master of Business Administration (MBA) in Marketing and Strategy from the Indian Institute of Management, Tiruchirappalli, Ulkrisht has a strong educational background. In his current role at ICICI Bank, Ulkrisht is responsible for promoting the bank's products and services. He has supported the product team in launching new products, conducted research, and implemented internal recognition programs. Ulkrisht has also worked closely with agencies to create campaigns for both existing and new customers. He liaises with relevant departments, product managers, and internal stakeholders to ensure that all collateral is approved and meets the requirements of all stakeholders. Prior to ICICI Bank, Ulkrisht worked at NSDL Payments Bank as a Manager, where he was responsible for setting up loans and investment businesses and building digital platforms for mutual funds, NPS, insurance, loans, and gold products. He also worked at State Bank of India as an Assistant Vice President, where he ideated and implemented Tatkal e-Personal Loan (TePL) product under Personal segment loan product portfolio for unserved and underserved customers through alternate scoring model, crossed 10,000 A/cs & 100 Crs. in 2 months. Ulkrisht's educational background and extensive experience in the banking and finance industry have enabled him to develop a strong skill set. He is a product designer and research scientist, and his technical expertise is highly valued in his current role. Overall, Ulkrisht is a highly skilled and experienced marketing professional with a strong track record of success in the banking and finance industry.