About

Umashankar Shetty is a Senior Associate Vice President of Business Development at Tracxn, with over 8 years of experience in SaaS, Embedded Systems, and Communication systems. He is a skilled Business Development Manager for SaaS and Technical Sales & Services Manager with expertise in Embedded Systems, SDR, IoT, FPGA, Embedded Linux, and Operating Systems. He has a strong background in human resources, holding an MS in Embedded Systems from MCIS, Manipal. Umashankar has 6+ years of experience in Sales & Business Development, Account Management, People Leadership, and Team Management. He has worked with customers from Venture Capital & Private Equity, Defence/Aerospace, Telecom, Industrial, Consumer and IoT in various roles, including Pre-sales & Post-sales, Field Application lead, Project Consultant, and Technical Manager. He has experience in Embedded platform, Microcontroller based design, building R&D team and Lab setup, providing internal & external technical training, strategic account technical support. Umashankar has been involved in Technical aspects with various clients for product marketing of SDR and Intel Based IoT products for Defence, Public Sectors, Corporate and Universities. He has played a crucial role in the decision-making process and facilitated the execution of the sales process. He has analyzed important industry market intelligence in relation to market trends and future product development. Umashankar has monitored/evaluated Technical sales performance and guided the team towards achieving the targets, with year on year growth in revenues. Umashankar has formulated and implemented sales initiatives and marketing strategies as well as new and innovative marketing campaigns, tracked performance to achieve objectives, and enhance organization effectiveness. He has introduced improvements in business strategies based on customer feedback. Umashankar holds an MS in Embedded Systems from MCIS, Manipal, a BE in Electronics & Communication from Global Academy of Technology, and a PUC from BHS First Grade College, Bangalore. He completed his Karnataka Secondary Education from Holy Saint, Bangalore. Umashankar is a Research Scientist with relevant experience of 10.53 years.