About

Upasna Madan is a results-focused professional with a proven ability in brand marketing and leadership, business development, integrated marketing communications, media planning, account management, partner collaboration, and building productive client relationships. With experience working in New York in collaboration with leading global advertising agencies and international brands looking to advertise to the South Asian Diaspora, such as Emirates and Wells Fargo, Upasna has a keen entrepreneurial spirit and analytical skills that motivate her to exceed objectives through a keen business focus. As the General Manager Marketing for DLF Hospitality, Upasna has headed and managed the Reliance Media Works-Big Cinemas account in North America and is highly adept at client relationship building and servicing. Her career highlights include being a top 5 finalist for Marketing and Communications Hotelier of the Year in Asia by Stelliers 2020, Hotelier India Award 2021, and Hotelier Web 2021. Upasna has also launched the advertising communications for AIRTEL MONEY in 3 Geographical Circles and generated an average of $60,000/month of advertising business for Reliance Media Works-Big Cinemas. Upasna has also been awarded the 2010 Recognition Award for Excellence in Marketing Initiatives by Fairleigh Dickinson University, New Jersey-USA, and the Best Franchise recognition incentive 2007 based on the annual turnover achieved at B.R.T Live ‘N’ Style. She has a Duke of Edinburgh Gold Standard Award for young people by HRH Prince Phillip. Upasna's skill set includes business development, brand marketing and leadership, strategic marketing communications, client relationship servicing, campaign management, and event marketing. She is the head of marketing, brand collaborations, digital, social media, and PR for The Ritz-Carlton, Bangalore, where she achieved over 25 collaborative, revenue-generating events in 2019. Upasna was also part of the launch team of Conrad Pune and Bangalore, the luxury hotel portfolio foray of Hilton in India. She was the marketing, brand collaborations, social media, and communications induction trainer for Hilton in India and was selected to be in the top 40 women in APAC by Hilton for the Women In Leadership Group in 2016. Upasna holds an MBA in Marketing & Entrepreneurship from Fairleigh Dickinson University and two semesters of MBA from Alliance University. She completed her CBSE XII from Chettinad Vidyashram. Her tech stack includes web,