About

Usha Choudhary is an experienced Manager in SEO with a passion for driving traffic and increasing online visibility. She currently works at Performics as Manager - Earned Media, where she is responsible for managing cross-functional teams to improve website structure and elements, providing SEO analysis and recommendations, identifying profitable keywords, and tracking conversion rates. She also conducts website traffic and error analysis through Google Analytics, Google Search Console, and Moz Pro Tool. Prior to her current role, Usha worked as a Sr. SEO Engineer at Procentris, where she provided SEO analysis and recommendations, consulted with independent web designers to improve site navigation, and created proposals for clients. She also monitored organic search rankings, reported on the overall SEO health of websites, and fixed SEO and UI/UX issues with the help of developers. During her time at Panamax as a Digital Marketing Executive, Usha created SEO-friendly URLs, optimized meta titles and descriptions, and conducted in-depth competition research analysis to gain a competitive edge against industry peers. She also created effective Google AdWords campaigns, identified high-value keywords with low bid value, and continuously tested different ad copies. Usha holds a Master of Business Administration (MBA) in Information Technology from Maharashtra Institute of Technology, a Bachelor of Science in Information Technology from Kuvempu University, and a GNIIT in Software Engineering from NIIT Panbazar. She also attended Cambridge Public School and Hindustani Kendriya Vidyalaya for her schooling. With over 8.70 years of relevant experience, Usha is a skilled professional in the fields of search, web, UI, test, mobile, and research science. She is proficient in various analytics and measurement tools such as Google Webmaster Tool, Google Analytics, Google AdWords, Google Tag Manager, SEMRush, and Screaming Frog. Usha is a dedicated and detail-oriented individual who is committed to delivering results and driving business growth.