About

Utkarsh Gupta is an accomplished Marketing Manager with a proven track record of increasing the visibility and social media reach of partner companies. With over 2.87 years of experience, he has developed a strategic plan and evaluated the prospects of partnering with 5+ companies & 180+ Instagram influencers. Utkarsh has improved the reach by designing techniques after examination of 350+ brand collaborations of celebrities. He has conducted competitive analysis of social media strategies and campaigns of multiple industry leaders. Currently, Utkarsh is working as a Marketing Manager at Bharat Bass Festival. Here, he has formulated creative campaigns for partner companies and increased their visibility on social media. He has also developed a strategic plan and evaluated the prospects of partnering with multiple companies and Instagram influencers. Prior to this, Utkarsh worked as a Coordinator for the Logistics & Operations Team at Atharv - IIM Indore's Management & Cultural Fest. Here, he spearheaded a team of 50+ members and negotiated with 10+ vendors to fulfil all the logistical & operational requirements of 30+ events. He achieved YoY savings of more than ₹ 1,00,000 by optimizing and controlling 4+ major expenses of the fest. Utkarsh also coordinated with the city administration and institute authorities to organize 6 PR events & 3 concerts during fest, with a budget of ₹ 35,00,000 and a footfall of 4000+. He implemented over 10 new ideas including introduction of fest merchandise which generated 140% profit. Utkarsh holds an MBA from the Faculty of Management Studies (FMS) - University of Delhi and a Bachelor of Arts (Foundations of Management) from the Indian Institute of Management, Indore. He has also completed his Class XII from A.N. International School, Bijnor (CBSE) and his schooling from St. Mary's School, Bijnor (ICSE) and Rani Pritam Kunwar School, Moradabad. In summary, Utkarsh is a highly motivated and skilled Marketing Manager with a strong background in formulating creative campaigns, developing strategic plans, and conducting competitive analysis. He is an excellent team player and has a proven track record of achieving results.