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Interim Lead / PM - Retention & Reactivation:
Building a comprehensive user retention strategy and rolling out key retention features for the JioSaavn native app. Liasoning with Marketing, Revenue, and other functions to smoothly run critical in-app and external comms for platform users.

Lead - JioSaavn Web Platforms:
Overseeing JioSaavn mobile and desktop web platform development. Building product-related SEO features to boost organic traffic on the platform.

Guy Oseary

Tiger Global Management

Bertelsmann India Investments

Steadview

Liberty Media

Mousse Investments

Generation Ventures

Sarin Family India

Jio Saavn is a music streaming platform for on-demand music that allows users to stream and download the songs based on the artists, genres, etc. It offers various features include filtering, toggling between songs, albums, and playlists, metadata searches for artists and music directors, etc. The songs are available in various languages like Hindi, Marathi, Punjabi, Kannada, and more. The mobile app is available for Android, iOS, and Windows devices. It generates revenue through the freemium model and advertisements.

Gained crucial experience in sales acceleration and growth strategy projects, including both strategy design and implementation projects.

RTM Strategy Design for an Indian FMCG major:
-Worked on creating key guidelines for Spends planning, In-store execution, Manpower deployment, Portfolio & Assortment optimization, and Reach & Servicing among other key levers.
-Ran key pilots on location-based manpower allocation & live tracking of key metrics - Project renewed for another cycle.

Sales acceleration project for an FMCG major:
-Built detailed FY21&22 Annual Sales Plan, & Joint Business Plans with KAMs, CDM, and other key stakeholders, to drive structural interventions for a win-win partnership with top retail chains.
-Operated over INR 800Cr MT business along with a team of 3 members - Delivered strong growth & MS gain despite Covid impact - leading to project renewal for FY22.

Project Proposals: 
Worked on multiple project proposals and PoVs on COVID-19 implications, projected economic recovery, Op Model transformation, and digital disruption projects.

Recognition:
Awarded Above & Beyond award for top performance in project proposals & PoVs.
Awarded Catalyst award for significant contribution in project delivery & practice-building initiatives.

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Awarded Pre-Placement Offer for the Principal Analyst role in the New Capabilities team

Consumer Research & Analytics Project: Worked on a project on Meal Occasions (Beer & Food pairings) for the EU market
•	Collaborated with EU brand & analytics teams to conceptualize and frame research design
•	Used social listening tools & applied text analytics on social media posts to find top food pairings
•	Recommended trade activations, positioning, and marketing strategies around meal occasions (E.g. Localized trade activations for an ABI brand with extremely high affinity with Mexican food in the UK)

Also, got a great opportunity to visit a brewery in Mysore. Cheers & thanks to ABI India!

Vy Capital

Addition

Rebright Partners

Times Internet

Sachin Bansal

Binny Bansal

TLabs

A91 Partners

Tanglin Venture Partners

Kisho Capital

SIG Venture Capital

Provider of a news aggregator app. It provides short summaries of news aggregated from national and international sources. It allows users to autoplay videos, read offline and in night mode, view personalized feeds, and share and bookmark news. Its app is available across both iOS and Android platforms.

- Adapted famous Bengali playwright Manoj Mitra's acclaimed play 'Bagiya Banchharam ki'
- Secured 1st position in Rendezvous'15.

Skills: Problem Solving · Data Analytics · Analytical Skills

Have been actively involved in debating and the literary club.
Acted, Directed and playwright for several stage and street plays.
Directed the Rendezvous '15 winning play 'Bagiya Bancharam ki'.