About

Vaibhavi Sonavane is an experienced product manager with over six years of experience in the tech industry, specializing in gaming, fintech, and media. She has a proven track record of successfully launching products and scaling businesses. Vaibhavi is skilled in managing cross-functional teams, executing product vision, and driving growth. She is adept at analyzing market trends and customer needs to develop innovative and user-friendly products. Currently, Vaibhavi is a Product Manager at Google, where she is building products at YouTube. She spearheaded initiatives to ensure compliance with the Digital Services Act (DSA) and managed the successful implementation of critical user journey metrics tracking for YouTube Copyright. Vaibhavi effectively led cross-functional teams to meet project objectives while maintaining quality standards, which helped to mitigate copyright issues and ensure seamless user experiences on the platform. Prior to Google, Vaibhavi worked as a Product Manager at Playco, where she successfully drove growth, engagement, and revenue for Spellpals and RoomDesign. She identified key levers to increase engagement and retention by 30% by modifying the core loop of RoomDesign. Vaibhavi also introduced effective monetization levers, including interstitial and rewarded ads, while maintaining a high level of engagement. She spearheaded an initiative to expand the reach of RoomDesign to the Japanese audience by extending a strategic partnership with the LINE platform, which helped to reach new users and further drive revenue growth. Before Playco, Vaibhavi worked as a Product Manager at CRED, where she led user research, product strategy, planning, and analytics for engagement charter in Card management. She designed user journeys for Card Management features, which increased adoption by 10% and engagement by 8%. Vaibhavi identified new engagement opportunities in Card benefits and mentored Product Intern in design & execution of the feature. She also created a business case of influencing spends of users with gamification on spend frequency with merchant sponsored rewards. Vaibhavi collaborated with the Credit data team to introduce contextual nudges for users to understand the impact of credit card usage on credit score. She shifted the product team mindset from disconnected user research to continuous product discovery and shortened the gap between product managers and users by creating and managing Power-user community of 50 CRED users. Vaibhavi holds a PGP degree in Business Administration and Management from the Indian School of Business and a Bachelor of Technology (B.Tech.) degree in Information and Communication Technology from