About

Vaishnavi Anand is a digitally savvy engineer with a passion for delighting users through their screens. With 1.5 years of professional experience as a Frontend Web Developer at Cognizant, she has developed websites for high profile overseas clients by coding using HTML, CSS, and React JS. She has worked with a team of 3-4 developers on each project and collaborated the work on Bitbucket and Atlassian. She has also collaborated with UI/UX designers to understand the website design and client requirements. Vaishnavi has ensured that all websites were responsive, mobile, and tablet friendly, and conducted unit testing for coding functionalities and testing of website design for responsiveness, clarity, and effectiveness. Currently working as a Digital Marketing Specialist at Lorrigo, Vaishnavi has optimized social media profiles and managed lead generation through Digital Marketing on Facebook & Instagram. She has managed content and creatives with user analysis to generate maximum intent on social media platforms and converted ~4% of clients through cold emails, scheduled email marketing campaigns accordingly. Previously, Vaishnavi has worked as a Digital Marketer at Cuemath, where she has optimized social media profiles and managed lead generation through Digital Marketing on Facebook, Instagram, YouTube, and Blogs. She has leveraged a pool of ~30 clients for collaborations and managed Instagram Influencers, Facebook group (85k members) admins, various YouTube channel owners, Blog owners end-to-end for collaborations and tie-ups. Vaishnavi has tracked website traffic and goals on Google Analytics and created mail templates for E-mail marketing A/B testing (supply/demand). She has also created Ad content on Canva. Vaishnavi has a Bachelor of Technology - BTech degree from SRM University, where she has gained knowledge in Web, Frontend, test, ui, designer, ReactJS, and Mobile. She has also completed her high school education from Ahlcon International School, New Delhi, and Delhi Public School Noida. With 3.62 years of relevant experience, Vaishnavi is eager to grow her UI/UX Design expertise and learn within an established, socially responsible organization.