About

Vedanarayanan Vedantham is a seasoned marketing leader with over 17 years of experience in building and growing multiple digital products and brands across various industries such as Fintech, Health-Tech, Ed-Tech, and online travel. He possesses a varied mix of global experiences spanning Digital Marketing, Brand Consulting, Product Management, and Business Development. Vedanarayanan has worked with several early-stage startups, helping them evaluate product-market fitment and providing guidance on branding and digital marketing. He has consulted with multiple TiE Chapters, NEXEA Accelerator in SEA, Atal Innovation Mission with the Government of India, and other incubators. In addition to his consulting work, Vedanarayanan is a visiting faculty member at various top business schools, where he conducts programs on digital marketing, mobile marketing, influencer marketing, services marketing, and product marketing. He has conducted programs at prestigious institutions such as IIM Ahmedabad, IIM Bangalore, NUS Singapore, University of Wellington, University of Vermont, IIM Indore, and IIM Kashipur. Vedanarayanan is a sought-after speaker and has spoken at digital conferences worldwide on various topics. His most popular speaking engagements include Arab eCommerce Summit (Dubai, May 2018), eTail Asia - March 2015 & 2016 (Singapore), Strategy Planning Innovation Summit - Dec 2014 (New York), Digital Marketing Innovation Summit - Sep 2014 (SFO), Asian Strategic Leadership Institute's Tourism Summit - July 2015, Kuala Lumpur, and Scandinavian eBusinesss Summit - May 2015 (Gothenburg, Sweden). Currently, Vedanarayanan is a Mentor at Microsoft for Startups, driving adoption for Microsoft's Solution Areas across Cloud, Productivity, Data, Security, and beyond. He has previously worked as the Marketing Leader at Microsoft and as the SME & Startup Business Head at Razorpay, where he managed the Startup & SME growth mandate, P&L covering both marketing & sales. Vedanarayanan holds a degree in CMO Academy from INSEAD Singapore, and he is a member of India's CMO Council Advisory Board. He has also graduated from one of India's top 5 business schools - SPJIMR, Mumbai. Vedanarayanan's tech stack includes product management and mobile.