About

Vertika Nigam is a co-founder at Openthrive, a B2B marketing strategist, and a B2B2C website strategist. With over 9 years of experience in marketing, Vertika helps CEOs and CMOs of medium to large B2B organizations achieve revenue growth and scalability by providing B2B marketing solutions and redesigning their business websites. She partners with B2B firms, especially in industries such as manufacturing, construction, real estate, fintech, professional services, SaaS, and enterprise software. Vertika's flagship framework, Engagement Design, helps businesses build a marketing strategy and redesign their website to achieve their goals. She offers website redesign and development services using HubSpot CMS/WordPress, inbound marketing strategy and implementation, HubSpot setup and onboarding, content strategy, and marketing strategy consultation. Apart from working with direct clients, Vertika also works with HubSpot agencies to provide whitelabel solutions. Her current role is Head of Partnerships at Tweakful, a whitelabel solutions partner for growing HubSpot and WordPress agencies across the world. Vertika holds a B.Tech degree in Mechanical Engineering from Sharda University and completed her intermediate education from St. Mary's Convent Inter College. She has relevant experience as a research scientist for 8.35 years. Vertika's clients have praised her team's work, with Christian Adams, CEO of RepairPricer, saying that they have become an extension of their internal team and are always available. Vertika is a Bharatnatyam dancer and a storyteller who is happiest after solving problems.