About

Vidhi Shah is a Market Research Lead at Khatabook, a fast-growing financial technology company that provides digital bookkeeping solutions for small businesses. With over 5 years of experience in the field of market research, Vidhi has a proven track record of delivering insightful and actionable consumer insights to help businesses make informed decisions. Prior to joining Khatabook, Vidhi worked as a Consultant Consumer Insights at the same company, where she was responsible for designing and executing research studies to understand consumer behavior and preferences. Before that, she worked as a Manager Consumer Insights at Nielsen, a global measurement and data analytics company, where she provided strategic insights to clients in the FMCG and retail sectors. Vidhi holds a Master of Philosophy (MPhil) degree in Sociology and Anthropology from Delhi School of Economics, where she specialized in the study of consumer behavior. She also has a Master of Arts (M.A.) degree in Sociology from Jamia Millia Islamia and a Bachelor of Arts (B.A.) degree in Sociology from Fergusson College. As a Research Scientist, Vidhi has a strong background in both qualitative and quantitative research methods, including survey design, data analysis, and statistical modeling. She is proficient in using tools such as SPSS, SAS, and R for data analysis and visualization. In her current role at Khatabook, Vidhi leads a team of market researchers and is responsible for driving the company's research agenda. She works closely with cross-functional teams to identify research needs, design studies, and deliver insights that inform product development, marketing, and sales strategies. Overall, Vidhi is a highly skilled market research professional with a passion for understanding consumer behavior and helping businesses succeed. She is a strategic thinker, an excellent communicator, and a collaborative team player who is committed to delivering high-quality work.