About

Vidya Subramanian is a data science professional with over 19 years of experience in marketing, sales, and product analytics. She has a proven track record of building data-driven teams to drive product and business strategy. Vidya possesses strong tech skills coupled with business acumen, making her an exceptional leader in creating data-driven organizations. Vidya has been featured in Forbes as one of the '8 Female Analytics Experts From The Fortune 500'. Her key skills include leadership, team building, and analytics. She has experience in hiring, building, and fostering strong partnerships and collaborations within the team. Vidya excels in translating data into actionable insights, making her an expert in the field of analytics. As a guest speaker, Vidya has spoken at various conferences, including the Marketing Analytics Summit, DAA Thought Leadership Series, CUSD High School Hackathon, Google Attribution Salon Conference, DAA Symposium, Intuit, and PMI Central Virginia Chapter. She has also authored and co-authored several publications, including Adobe Analytics with SiteCatalyst, McGraw-Hill's PMP Certification Mathematics, and a published paper on Data-Driven Scrum Framework in the Intellectual Property Library. Vidya holds a Master's degree in Information Systems (MIS) from Virginia Tech and a Master's degree in Computer Software and Applications from SIMSR, India. She also has a Bachelor's degree in Accounting from SIES College of Arts, Science, and Commerce. Vidya's past experience includes working as a Leader, Product & Insights, Ad Platforms at Apple, where she provided C-level suite with marketing analytics leadership. She was responsible for creating the overall strategy and roadmap for marketing analytics encompassing data, analytics, and testing. Vidya also hired, mentored, and coached talent to implement the analytics strategy. Currently, Vidya works as an Author at John Wiley & Sons, Inc. She has also been a speaker at various events, including the Machine Learning FOMO: Keeping pace with data, CUSD High School Hackathon - Digital Trends, a peek into the future, and DAA Thought Leadership Series - Data Science Trends & How They Will Impact Your Career. Vidya's tech stack includes being a Data Scientist and a tester. With her extensive experience and expertise, Vidya is a valuable asset to any organization looking to build a data-driven team.