About

Vineet Bhardwaj is a highly skilled Product Data Analyst at the Economic Times, where he leverages his expertise in data analysis and content strategy to analyze performance insights from over 1000 daily paid/premium & free articles. He is responsible for mapping users' behavior, funnel levels, and conversion statistics on ET app and web, as well as performing root cause analysis to identify failure points in existing campaigns and funnels. Vineet is passionate about improving user engagement and traffic conversion for articles across platforms, and he works closely with cross-functional stakeholders such as editors and product managers to increase KPIs such as subscription and retention rates. Prior to joining the Economic Times, Vineet gained valuable experience as a Market Research Intern at Bloomchemag bvba, where he delivered a Market Intelligence Report on the special chemical industry across 27 European Unions. He also increased the company's turnover by 50% through the introduction of new product offerings and implemented SEO strategies to increase website traffic and page rank. As a Consultant at LetsEndorse, Vineet played a key role in structuring an evaluation parameter of MSMEs profiles, connecting with Swavalamaban profiles to understand ground realities, and creating a list of evaluating factors to provide a possible business for people who are trying to empower themselves. Vineet holds an MBA from Narsee Monjee Institute of Management Studies, specializing in Marketing and Analytics. He also has a Bachelor's degree in Computer Science from Bharati Vidyapeeth College of Engineering in New Delhi. Vineet is highly skilled in various technologies, including Web, Research Scientist, test, Search, product manager, SQL, UI, and Frontend. He is a Lean Six Sigma Green Belt certified professional, and he has relevant experience of 4.19 years in the field of data analysis and content strategy. Vineet is excited about the amalgamation of technology and business and how it touches and changes millions of lives.