About

Vineet Shukla is an accomplished product leader with over 19 years of experience in product discovery, strategy, and launch of web and mobile applications. He has led multiple products in both B2B/SaaS and B2C environments across geographies and domains using Agile practices. Vineet has defined the long and short term product vision, strategy, and roadmap in collaboration with users, stakeholders, and CxOs. He has a keen understanding of the importance of a good user experience and has a good design sense. He has experience building products at scale and identifying revenue streams. He is also experienced in hiring, mentoring, and guiding a team of problem solvers, especially PMs and UXers. He has built and led cross-functional high performing teams and is comfortable with navigating through the unknowns. Currently, Vineet is the Co-Founder of Adalyz, a self-served Ad Analytics solution empowering marketers to track the performance of their digital Ad Spend in a unified view. He has spearheaded the overall product discovery, pricing strategy, business development, and product launch of the AdTech platform. He has defined the product roadmap and continuously prioritized to focus continuously on the MVP. He has implemented different strategies to increase customer acquisition by 150%, such as launching on Product Hunt and improving onboarding flow for the First time users. He has engaged users to bring them back, which increased user engagement by 200%. He has recruited and mentored multi-functional teams. Prior to Adalyz, Vineet worked with Aconex as Product Management (Product and Experience (Digital)), where he led one of seven B2B product suites of the company. He developed a product strategy and roadmap that increased brand visibility, customer retention, repeat business, and revenue. He streamlined the site inspection management system, developing a mobile app with Inspection and Checklists as core modules. He coordinated with the international sales team and reduced turnaround time by 85%. He assisted in acquiring multiple large new clients. He made data-driven decisions using tools like Firebase, Mixpanel, and Google Analytics, which helped to understand and improve User engagement by 15%. He hired and mentored product managers, reducing product launch lead time with improved problem-solving and risk mitigation abilities. Vineet holds a PGDMM degree in Marketing Mgmt from Bangalore University, an Msc degree in IT from Kuvempu Vishwavidyanilaya, and a BCA degree in IT from Bangalore