About

Vivek Cherukuri is a seasoned marketing professional with over 9 years of experience in performance marketing, product management, and customer success. He is currently leading the performance marketing team at RazorpayX, a leading fintech company in India. In his current role as Senior Manager Performance Marketing, Vivek is responsible for driving growth through various digital marketing channels such as SEM, SEO, social media, mobile, display, video, affiliate, PSM, native, and TV. He is also responsible for developing and executing marketing strategies to acquire and retain customers, increase brand awareness, and drive revenue growth. Prior to joining Razorpay, Vivek worked as a Manager Performance Marketing at Razorpay and Lead - Customer Success at Clarisights. At Clarisights, Vivek played a key role in onboarding and solutions consulting, product training sessions, customer success, and account management. He also coordinated the development of product features and new API connectors from PRD to launch, tracked and monitored product KPIs, and engaged with multiple functions to help maximize the outcomes from Clarisights. Vivek has worked with marketing teams at companies like Hellofresh, Delivery Hero, About You, and OLX Cars to help them achieve their marketing goals. Vivek's tech stack includes product management, mobile, web, research scientist, and Salesforce. He has a strong understanding of digital marketing tools and technologies and is passionate about using data and analytics to drive marketing decisions. Vivek is a results-oriented professional who is always looking for ways to improve marketing performance and drive growth. With his extensive experience in performance marketing, product management, and customer success, Vivek is a valuable asset to any organization looking to drive growth and improve marketing outcomes.