About

Vivek Hariharan is an accomplished Enterprise Content Writer with a specialization in B2B Marketing, Sales & Execution CRM, and Marketing Automation. He is currently serving as a B2B Enterprise Content Writer at LeadSquared, where he creates vertical-specific content for non-BFSI sectors and generates new leads and opportunities. His expertise lies in generating leads from various sectors, including Real Estate, Education, Lending and Insurance, Collections, and Healthcare. He achieves this through the creation of E-books, SEO articles, and Case Studies, utilizing his skills in researching proper keywords, writing SEO optimized content, creating Landing Pages, and Email Campaigns. Vivek has an impressive track record of achievements, having sent over 82,000+ emails, brought in 335+ lead submissions, generated a conversion rate of 38.3%+, and generated 794+ website visits and 47+ unique leads from Pan India, APAC & USA in just three months. Before joining LeadSquared, Vivek worked as a Sales Consultant at the same company, where he was responsible for generating new business and renewals. He has an in-depth knowledge of Sales CRM and Marketing Automation systems and has experience in various lead vendor technologies such as Salesforce, Hubspot, Sugar, Kapture, NPF, Zoho, etc. He has also handled several verticals, including Real Estate, Software Industry, Banking and Lending, Insurance Broking, Recruitment firms, Education Sector (Ed-Techs, Higher Universities), Travel and hospitality, and Healthcare (Hospitals, Clinics), and Marketplaces. Vivek is also a Co-Founder & Head of Sales at MissionEducation, an edtech startup that provides one-to-one personalized education to students across multiple strata of society. MissionEd's USP is its highly personalized teaching curated according to the students' bandwidth, and content created especially for the student. He has impacted the lives of 5000+ students and has helped MissionEd become one of India's fastest-growing Educational support systems. Vivek holds a Bachelor of Technology - BTech degree in Mechanical Engineering from SRM University and completed his schooling in Science from St. Xavier's Collegiate School, Kolkata. He has a strong technical background in AI and Research Scientist and is skilled in Salesforce. With 3.28 years of relevant experience, Vivek is a highly motivated and results-driven individual who strives to achieve excellence in his work.