About

Vivek Soni is a product enthusiast with over 4 years of experience in product, content strategy, and analytics. He has a proven track record of owning key metrics related to product, performance, quality, and driving initiatives with C-suite (CXOs) to achieve strategic goals. He is proficient in analyzing huge data, generating insights, and producing KPIs. He has excellent interpersonal and communication skills and the ability to handle multiple tasks in a cross-functional team environment. Currently, Vivek is working as a Product Manager at Hungama, where he has end-to-end ownership of events data tracking and new build launching of App, web, PWA of Hungama Un App for music, movies, podcasts, etc. He has also worked on the gamification of the Coin rewards program design and implementation and marketing of coins Earn/Burn via In-App banners, push notifications, audio Ads. He has integrated Gold(subscription) user's integration with Gamification(2x coins) for increased monetization per user. In his previous role as a Product Manager (Engagement, Retention & Content Analytics) at Gaana, Vivek was responsible for setting up the analytics pipeline and worked on App's Content Placement, User Engagement, Retention, and user traction on Campaigns. He was responsible for developing success metrics for the content team, product performance, its regular monitoring & feature launching with cross-teams. He built NLP models for dashboards on customer pain points, actionable KPIs from User Reviews on PlayStore. He boosted Playlist share by 10% and its penetration by 15% for 150K+ editorial playlists and user-generated content. Before Gaana, Vivek worked as a Senior Product Engineer at TCS, where he handled ticket category management, quality surveying, and user cohort reporting. He extensively used SQL & python numpy, pandas for data crunching on user's ticketing data on UTA (Unified Ticketing Application) having 1M+ DAU. Vivek holds an MBA from IIM, a Business Administration degree from Harvard Business School, and a Bachelor's degree in Mechanical Engineering from Jaipur Engineering College & Research Center. He has a tech stack that includes product management, integration, web, NLP, test, UI, SQL, software engineering, Python, and Pandas. With 1.60 years of relevant experience, Vivek is a highly skilled and accomplished professional in the field of product management.