About

Vy Luong is a passionate marketing strategist student with a Bachelor's degree in Marketing Management expected in 2023. Being a Vietnamese first-generation marketing college student, she understands the latest marketing technology and is always eager to learn and improve her skills in creative strategy. Vy's passion lies in the intersection of marketing strategy and tech, where she analyzes data to position messages to the right audience at the right time on the right channel. She learned English by watching advertisements as a child, which fueled her interest in marketing. Vy is currently a Digital Marketing Intern (Strategic Growth) at geistm. In this role, she optimizes and analyzes using tools like Facebook Ads Manager, Google Analytics, Reddit Ads Manager, Yahoo Native Ads, Data Visualization, Spreadsheet & Slide Reportings. She maintains and increases efficiency in CPA goals & other front-to-end funnel KPIs (CTR, COR, CVR) week over week. geistm is a MarTech solution company built for marketers by marketers. They provide their clients with best-in-class insights leading to high velocity and more informed marketing investment decisions. In the past, Vy has worked as a Salesforce Marketing Consultant Intern at Madison Ave Consulting and as a Marketing Operations Intern at Dispatch. At Madison Ave Consulting, she learned how to optimize the ROI pipeline by streamlining the sales workflow/funnel and increased social presence on Twitter. At Dispatch, she worked with tools like Salesforce, Hubspot, Wordpress, Hootsuite, and LinkedIn Sales Navigator to empower modern service experiences for the world’s largest service brands. Vy's education history includes a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Baruch College, expected to be completed in 2023. She also attended Yale Young Global Scholars and has an Advanced Regents Diploma in Business/Engineering from Newtown High School. Vy's relevant experience in the field of marketing is 1.01 years, and her tech stack includes Salesforce. She is looking for an opportunity to apply her detail-oriented personality to work for an organization that values the art of reaching people on an emotional level through the beauty of marketing.