About

Yash Sinojia is an experienced Data/Marketing Analyst with a passion for extracting valuable insights from data. With hands-on experience in data collection, analysis, warehousing, visualization, and reporting technologies in agile environments, Yash specializes in business intelligence, analyzing multi-attribute customer data, reducing churns, analyzing financial data, and building customer segmentation models. On the marketing side, Yash is skilled in tracking websites to analyze the flow of traffic, gathering sources and medium of that traffic, and increasing conversions from that traffic. Currently working as a Data and Marketing Analyst at Bullet, a financial startup providing SaaS products to small business owners, Yash has set up advanced tag management solutions across the website and SaaS platforms and has been tracking data regarding user engagement, conversions, SEO, acquisition, and monetization. Yash has also been writing KPIs to track the most actionable business solutions. In addition to his work at Bullet, Yash has experience in communicating and building strong relationships with a variety of clients and stakeholders. Yash's co-workers describe him as a solid team player as well as a self-initiator who is capable of handling multiple tasks and producing effective outcomes within a strict deadline. Yash's achievements include playing a prominent role in establishing Marketing Analytics within Bullet's and Ignitus' multinational markets, having an impactful presence across iCabbi's 1781 fleets around the globe, securing the 2nd rank in M.Sc. Data Analytics at Athlone IT, founding the Book Society in Athlone IT and acting as the president, and being elected as the class representative of M.Sc. Data Analytics at Athlone IT. Currently, Yash is working as a Junior Data Analytics Engineer at XYZCo, where he is building data pipelining solutions for taxi giants like iCabbi and Riide, orchestrating data via Airflow (Python ETL), setting up and scheduling DAGs, and monitoring workflows. Yash is also warehousing data from multiple sources to BigQuery, configuring the APIs, gathering analytics data from iCabbi's Android and iOS apps on Firebase, and developing KPIs. Yash has previously worked at Ignitus as a Marketing Analyst, where he recovered the firm from the pandemic slump and rejuvenated it by designing, developing, and implementing dashboards and reports. Yash also specialized in tag implementations and tracking techniques on an e-commerce website and built strong relationships and collaborated with key stakeholders from diverse backgrounds