About

Yogesh Rathod is an experienced Digital Marketing Manager with a demonstrated history of working in the information technology and services industry. He is currently working at drip capital, where he is responsible for inbound marketing. Yogesh has a Master of Business Administration (M.B.A.) degree from IIM Lucknow, where he specialized in Marketing/Marketing Management. He also has an Engineer’s Degree in Information Technology from the University of Mumbai. With 8.44 years of relevant experience, Yogesh has worked with various companies and has gained expertise in different areas of digital marketing. He has worked as a Digital Marketing Manager at Microland Limited, where he was part of LinkedIn India’s first Content Marketing Playbook for its Employer Branding and Talent Acquisition Campaigns. He has also worked as a Summer Associate - Digital Marketing at Soulflower, where he was responsible for website optimization, email marketing, product packaging, lead generation, and vendor relations. During his tenure at Soulflower, Yogesh reduced signup time on landing pages by more than 75% and limited cart abandonment by simplifying checkout steps. He also ideated a ‘share via twitter’ feature on product image overlay, which resulted in the highest number of new orders ever in May’15. He acquired 5lac+ unique email id’s of direct target segment and recorded unprecedented open rate of 38% & CTR of 6% against eCommerce industry average of 16.87% and 2.60% respectively. He also created a seal of trust ‘Made by Nature, Delivered by Soulflower’ and designed aroma-based Did You Know cards to build brand advocacy, which expedited cross-selling of bath salts & carrier oils. Yogesh has a good understanding of P2P and web technologies. He is a proactive learner and keeps himself updated with the latest trends and technologies in the digital marketing domain.